One reason velvet is so popular and appreciated today is due to the rich colours. Velvet curtains, made with the pile direction up, give an unmistakable beauty to any interior. Velvet curtains will add an imaginable atmosphere into an interior, both in domestic and contract interiors. Another reason velvet is so popular in the contract market are the acoustic characteristics. For this reason velvet is the perfect choice for curtains and upholstery fabric in public buildings, like theatres or restaurants.